Beauty campaigns · 1 min
Byredo surrounds Isabelle Huppert with red for Iconic Lips
The makeup campaign lets colour travel beyond the lips into clothing, space and the actor’s gestures.
Neon Lion Editorial ·
Isabelle Huppert stars in Byredo Iconic Lips. The campaign accompanies the lip range, including Lip Pencil and Liquid Lipstick Vinyl in Red Light. The official page explores different finishes, while the social film fills the scene with red.
Colour at close range
In the shared sequence, the actor’s hands and jewellery appear against red clothing. A makeup story unfolds through gestures and details as well as the face. The post credits Cyan Mariani as videographer.
Our reading is that the presentation moves from demonstrating a shade to building a character. Matte and glossy surfaces, skin and fabric create different states of the same colour. Huppert is an actor within a scene as well as the campaign’s recognisable face.

One colour, different surfaces: a matte trace, metallic highlight and gloss create tension within a single palette.
Neon Lion AI illustration · not documentary photography
Sources
- Iconic Lips ↗
Byredo
- Iconic Lips — Isabelle Huppert ↗
Byredo