Advertising · 1 min
Pablo Rochat puts Balenciaga on a robot vacuum
For Fall 26, an everyday appliance becomes a sneaker platform. Rochat explicitly credits practical effects for the work.
Neon Lion Editorial ·

Pablo Rochat’s Balenciaga Fall 26 post places sneakers on a circular robot vacuum. The overhead frame includes black trouser legs and a concrete floor. A domestic appliance becomes an unexpected part of the fashion image.
Small machine, serious shoes
Rochat credits practical effects to Dalton (@daltonm17), photography to Nate Hurtsellers and modelling to Davin Benson. The distinction matters: the creator identifies a physical production, not an AI-generated scene.
The humour is delivered without a visible punchline. The sneakers remain central, while the object beneath them changes how we read the image. To us, familiar household machinery adds an absurd note to luxury advertising without requiring a complicated plot.
The original post is linked below. Our blue loafers balanced over a tennis ball are an independent illustration of physical balance, not Balenciaga imagery.
Sources
- Fall 26 for Balenciaga ↗
Pablo Rochat 2026-09-08